The idea of WOMEN IN PINK is from PINK CAB that created by Tina and Mark Stevenson from United Kingdom. They provide service such as weddings, hen parties, school proms, stag parties etc.
In order to put this PINK CAB idea into our campaign, we have come out with the idea on how to reduce the crime rate against women which solely focus on female UiTM students. The PINK CAB will be driven by a female taxi driver and the passengers will only be the UiTM female students. This action will reduce any unexpected thing occur such as rob, lewd and rape crime cases towards female students in UiTM. The PINK CAB will ensure the safety of the driver herself and also the female passengers because there will be no male allowed in the cab.
|Sticker on the PINK CAB|